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London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
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Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
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The Olympics Just Doesn't Get Social Media | WIRED
Stella McCartney Is Back With Adidas for the Rio 2016 Olympics - Fashionista
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Olympics boost Adidas sales | Financial Times
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Adidas London Olympics 2012 Adidas T Shirt | Grailed
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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